In a move that is very on brand for the Snowflake-in-Chief, this evening the Trump campaign’s team of snake lawyers issued a cease and desist order for our latest ad, “Trust,” reinforcing just how afraid the President is of any resemblance of accountability when it comes to his failed pandemic response. The ad highlights Trump’s early, repeated praise of China’s handling of the crisis and accurately notes that Trump sent China 17.8 tons of masks, respirators, and other medical supplies to China in February while the U.S. has faced critical shortages of those same supplies.
The campaign’s cease and desist letter comes after the ad prompted a Twitter meltdown from Trump this morning.
“Donald Trump has a glass jaw and cries every time he and his campaign get punched in the mouth by the facts. We will not be intimidated by his gang of lawyers, and we will not relent in our mission to make sure voters have the facts straight on Donald Trump. Our efforts are triggering for Trump because he cannot run from his own Administration’s record. Today, we doubled-down, and this is just the beginning of our swing-state onslaught,” said American Bridge President Bradley Beychok.
Trump and his campaign have a long history of suing anyone and everyone for everything – particularly those who cover and spotlight Trump’s lies and failures; in just the last 60 days, the Trump Campaign has sued the New York Times and Washington Post over accurate reporting. Trump’s litigious ways have also attacked local TV stations, like WJFW in Rhinelander, Wisconsin and WOOD-TV in Grand Rapids, Michigan, for airing accurate campaign ads.
In a move that underscores the unserious nature of this cease and desist letter, the Trump’s campaign’s letter mistakenly attributes the American Bridge ad to another Democratic Super PAC in the sentence immediately after it demands the station cease the ad’s airing.
The ad began airing this week – matching the GRPs (gross ratings points) of America First Action’s television current TV buy for the next two weeks in every single one of the same media markets: Grand Rapids, Flint, and Traverse City, MI; Pittsburgh, Harrisburg, Wilkes Barre, Johnstown, and Erie, PA; Green Bay, La Crosse, and Wausau, WI. The initial investment in the campaign totals $2 million. In response to Trump’s tweet from this morning, American Bridge doubled-down on this effort by investing an additional six-figures in its ad buy on digital platforms – ensuring swing state voters know the truth both on the airwaves and online.
- On February 7, 2020, the State Department announced the shipment of 17.8 tons of medical equipment to China. [State Department, 2/7/20]
- The State Department stated that the shipment came “under the direction of President Trump.” [State Department, 3/27/20]
- POLITIFACT: “On February 7, the WHO warned about the limited stock of PPE. That same day, the Trump administration announced it was sending 18 tons of masks, gowns and respirators to China.” [Politifact, 4/2/20]
- On February 7, 2020, the World Health Organization announced a global medical supply shortage – citing demand “100 times higher than normal.” [STAT, 2/7/20]