American Bridge Makes Additional 6-Figure Investment Behind Ad Slamming Triggered Trump
After spending months ignoring intelligence reports and praising China, Donald Trump is raging out because of our latest ad – laying bare his failure to prepare for coronavirus by shipping critical medical supplies to China. Trump and his allies may claim “fake news,” but State Department press releases brag about shipping China those supplies and spotlight that it happened “under the direction of President Trump.”
American Bridge is now doubling-down on that effort by adding an additional six-figures behind its ad buy on digital platforms – ensuring swing state voters know the truth – on the airwaves and online.
Trump can run, but he cannot hide from the facts: He trusted China. He shipped them our supplies. We paid the price for his failure.
“As the Washington Post’s own reporting and multiple fact-checking organizations have already verified, the president’s own state department, as they said themselves, shipped 17 tons of American masks and medical supplies to China in February under the president’s own direction. The president may find the facts politically inconvenient, but we’re going to make sure voters know them on the airwaves and online,” said American Bridge Spokesperson Jeb Fain.
American Bridge’s ad, “Trust,” slams Trump for his early, repeated praise of China’s handling of the crisis. Trump even sent China 17.8 tons of masks, respirators, and other medical supplies to China as America has faced critical shortages.
The ad began airing this week – matching the GRPs (gross ratings points) of America First Action’s television current TV buy for the next two weeks in every single one of the same media markets: Grand Rapids, Flint, and Traverse City, MI; Pittsburgh, Harrisburg, Wilkes Barre, Johnstown, and Erie, PA; Green Bay, La Crosse, and Wausau, WI. The initial investment in the campaign totals $2 million.
- On February 7, 2020, the State Department announced the shipment of 17.8 tons of medical equipment to China. [State Department, 2/7/20]
- The State Department stated that the shipment came “under the direction of President Trump.” [State Department, 3/27/20]
- POLITIFACT: “On February 7, the WHO warned about the limited stock of PPE. That same day, the Trump administration announced it was sending 18 tons of masks, gowns and respirators to China.” [Politifact, 4/2/20]
- On February 7, 2020, the World Health Organization announced a global medical supply shortage – citing demand “100 times higher than normal.” [STAT, 2/7/20]