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VIDEO: GOP's Botched Rebranding: North Carolina Edition

Last Monday, the RNC opened up a new “African-American Engagement Office” in North Carolina.

Later that day, State Rep. Larry Pittman uttered his now-infamous joke about President Obama not being a traitor… because he’s never harmed Kenya.

And last Wednesday, of course, NC GOP official Don Yelton appeared on the Daily Show and made headlines nationwide for a number of racially offensive statements, including referring to “lazy black people that wants the government to give them everything.”

Last week in North Carolina is a perfect example of why Republican “rebranding” has failed. Despite what Republican leaders say, their problems run much deeper than mere messaging and outreach. Here’s American Bridge’s new video: “GOP’s Botched Rebranding: NC Edition.”