A.B. in the News

Women Are The Key to Democratic Midterm Success

Today, a new report from The 19th highlights recent research from American Bridge 21st Century that details how a diverse group of suburban women voters will be the key for Democrats to be successful in the 2022 midterms. 

In partnership with ALG Research, American Bridge 21st Century focused on voters in the battleground states of Arizona, Pennsylvania, Georgia, and Wisconsin, concluding that Democrats will “need to harness President Joe Biden’s support among women,” and educate them on “the increased child tax credit,” which puts up to 300 dollars a month in the pocket of working parents and cuts child poverty in half. 

American Bridge 21st Century is already communicating with these voters in Georgia, Pennsylvania, Arizona, and Virginia targeting these diverse women voters as part of a $100 million paid media campaign that connects President Biden and Democratic leadership to proposals like the child tax credit, which is “helping some of the nation’s poorest families.” The campaign includes broadcast and cable television, radio, and digital advertising.

This last week, the organization also launched an additional $4 million campaign with new ads in Georgia, Pennsylvania, and Arizona on TV, radio, and digital targeting the suburban women who will play a pivotal role in the midterm elections

The 19th News: Women voters put economy as top priority

By: Candice Norwood | July 24, 2021

Key Points:

  • Women voters will be key for Democrats to maintain control of Congress next year. To succeed, the party will need to harness President Joe Biden’s support among women and show how lawmakers are working to address their concerns about the economy, according to a liberal group that conducted polling and focus groups.
  • New research shared with The 19th by liberal super PAC American Bridge 21st Century offers a glimpse into the priorities for women voters in four critical battleground states for the 2022 midterm elections and highlights where the Democratic Party’s messaging may fall short.
  • American Bridge, in partnership with the polling firm ALG Research, conducted the online survey of 2,000 registered women voters in May. It included voters in Arizona, Georgia, Pennsylvania and Wisconsin. The American Bridge data also included several focus groups held in June and July with women who expressed positive views about Biden but could vote for Republicans or forgo voting entirely in the midterms. 
  • In focus groups, the women spoke broadly about the COVID-19 financial assistance provided by the American Rescue Plan as well as the increased child tax credit that started helping some of the nation’s poorest families this month. But they did not have a detailed understanding of the legislation or Biden’s proposals focused on infrastructure, said Molly Murphy, a senior associate with ALG who conducted the research.
  • American Bridge’s president, Jessica Floyd, said the results highlight areas where the Democratic Party and advocates can do more to connect the economic concerns for women in these states to the policies championed by Democrats in Congress and the Biden administration. The American Families Plan, for example, while focused on expanding support 
  • In the battleground states surveyed by American Bridge, support for Biden appears to be holding. The economy will likely remain a key factor for women nationwide, who have been disproportionately affected by job losses and lack of childcare options during the pandemic.
  • American Bridge recommends that the Democratic Party’s messaging make explicit connections between Biden and Democratic leaders broadly and educate voters about the economic recovery proposals that are less well known.

Read the full report here.