Here’s the premise, laid-down by Republican pollster Whit Ayres: the GOP presidential nominee will need to take at least 45% of the Latino vote to win the White House in 2016.
That’s a tall order, considering Mitt Romney won just 27% of this voting bloc in 2012 and John McCain did just slightly better in 2008, winning 31%. So naturally the Republican Party has studied why they’ve done poorly with Hispanics in presidential elections, most recently in a postmortem after the 2012 election.
“We must embrace and champion comprehensive immigration reform. If we do not, our Party’s appeal will continue to shrink to its core constituencies only,” wrote the authors of the report from the RNC. “If Hispanic Americans hear that the GOP doesn’t want them in the United States, they won’t pay attention to our next sentence. It doesn’t matter what we say about education, jobs or the economy.
Read more after the jump.