Today, American Bridge 21st Century announced its latest wave of Fall advertising – a 2-week, $4 million paid media campaign to weaken Donald Trump’s support with seniors, veterans, and the small-town, rural voters necessary to his reelection effort. The ads begin this week with TV and radio buys in Michigan, Pennsylvania, and Wisconsin, and digital buys will soon be added as well.
The ads feature Lori, a Wisconsin voter who supported Donald Trump in 2016, spotlighting the real-world impact of Trump’s lying and why we cannot trust him to rebuild an economy that works for all Americans. The initial launch features a mix of 60 and 30-second advertisements.
“Donald Trump has lied over 20,000 times to the American people, and a quick glance at his swing-state numbers show that they are catching up with him. Voters do not trust Trump to put science first and effectively beat the coronavirus, and they do not trust him to shoot straight on the economic recovery,” said American Bridge President Bradley Beychok. “Trump’s mistakes have cost lives and jobs. Americans are sick of his failed leadership. They recognize the stakes are sky-high and only Joe Biden can get us out of this mess.”
The buy includes TV/radio reservations in markets designed to reach American Bridge’s target voters, including Alpena, Flint, Grand Rapids, Marquette, and Traverse City in Michigan; Erie, Harrisburg, Johnstown, Pittsburgh, Wilkes Barre-Scranton in Pennsylvania; Green Bay, La Crosse-Eau Claire, Wausau in Wisconsin.