Six-Figure ‘It Takes Two’ Voter Education Campaign Will Remind PA To Use Both Envelopes When Voting By Mail
American Bridge 21st Century is teaming up with Deliver Democracy, a leading progressive vote-by-mail organization, to protect Pennsylvania voters from a court ruling that could void tens of thousands of ballots and hand Donald Trump four more years in the White House. While in previous elections mail in ballots lacking the secondary secrecy envelope were counted, estimates show that nearly 100,000 so called “naked ballots” could be rejected across the Commonwealth in this election. The new six-figure ‘It Takes Two’ digital campaign will work to educate voters on the vote by mail process in this election with the goal of reducing the number of ballots discarded for lacking both envelopes.
“Donald Trump won Pennsylvania by 44,000 votes in 2016. With estimates showing more than double that number of mail in ballots at risk thanks to a recent court ruling, we must do everything we can to remind Pennsylvanians that it takes two envelopes to vote this year,” said American Bridge 21st Century President Bradley Beychok. “American Bridge 21st Century and Deliver Democracy will launch a massive voter education campaign targeting voters new to the mail ballot process to ensure their vote is counted.”
“Beating Donald Trump and winning the U.S. Senate for Democrats has always been about turnout and now a significant portion of that turnout will happen by mail. Young people and people of color disproportionately have their mail-in-ballots rejected more than any group in the country,” said Paul Tencher, senior advisor to Deliver Democracy. “Together with American Bridge 21st Century we have launched a digital ‘chase’ program that will reach voters online rather than in the mail to make sure they send their ballot back with two envelopes.”
Americans new to vote-by-mail are disproportionately young and people of color. They don’t regularly use snail mail and rarely, if ever, send handwritten letters or pay their bills by mail — essentially what a mail ballot is in many states. But these voters are technologically savvy. They can be reached online through a targeted digital education campaign utilizing social media channels and email.
Published: Oct 10, 2020