American Bridge Expands Paid Media Efforts With $5 Million Battleground Digital Ad Buy

‘Swing County Project’ to Build on Successful Efforts to Weaken Trump’s Support, Boost Biden with Key Constituencies in Michigan, Pennsylvania, and Wisconsin

Today, American Bridge doubled-down on its successful Swing County Project with a $5 million dollar digital ad buy designed to weaken Donald Trump’s support with seniors and the small-town, rural voters necessary to his reelection effort. 

The Swing County Project digital buy complements an ongoing $20 million TV ad campaign. The digital portion begins running today and will run through August in Michigan, Pennsylvania, and Wisconsin. The ads feature seniors who voted for Trump sharing their stories and explaining why they’re supporting Joe Biden for President in 2020. 

Samples of the ads can be viewed here:

“Donald Trump has thrown up the white flag in combating coronavirus. He’s all but abandoned seniors, working families, and rural communities, and it is no surprise that voters are turning away from him in droves,” said American Bridge President Bradley Beychok. “Our strategy is already moving the needle with voters Trump cannot win without so we are doubling down to ensure Joe Biden becomes the next President of the United States.”

American Bridge’s recent $20 million TV buy includes reservations in markets designed to reach the Swing County Project’s target voters, including Flint-Saginaw-Bay City, Grand Rapids/Kalamazoo/Battle Creek, Marquette, and Traverse City/Cadillac in Michigan; Erie, Harrisburg/Lancaster, Johnstown/Altoona, Pittsburgh, and Wilkes-Barre/Scranton in Pennsylvania; Green Bay/Appleton, La Crosse/Eau Claire, and Wausau/Rhinelander in Wisconsin.

The new digital buy is targeted towards a universe of likely Trump defectors and other persuadable voters in each of the three targeted states.