Joe Biden Trump

In Newest American Bridge Ad, MI Veteran Takes On Trump

Army Veteran and 2016 Trump Voter Slams President’s Refusal to Take Responsibility, Put Country Before Himself

Today, American Bridge 21st Century announced its first wave of September advertising – a 2-week, $4 million paid media campaign to weaken Donald Trump’s support with seniors, veterans, and the small-town, rural voters necessary to his reelection effort. The ads begin this week with TV and radio buys in Michigan, Pennsylvania, and Wisconsin. The buy also includes NFL spots in key Pennsylvania and Wisconsin markets, and digital buys will soon be added as well.

The ads feature a Michigan veteran, who voted for Trump in 2016, drawing on his story and military background to explain why he’s supporting Joe Biden for President in 2020. The ad follows a bombshell report from The Atlantic spotlighting Trump’s behind-closed-door insults for our nation’s fallen heroes. The initial launch features a mix of 60 and 30-second advertisements.

“Donald Trump is his own worst enemy. He has disgraced his office, dishonored the memories of our fallen heroes, and disrespected their families. This nation’s veterans know Joe Biden will have their back,” said American Bridge President Bradley Beychok. “Our mission has been to lift up the stories of real people, and that work is paying dividends with the swing-county voters that will decide this election. Our new ad campaign will build on those efforts with an added focus on veterans to help ensure that Joe Biden becomes the next President of the United States.”

The buy includes TV/radio reservations in markets designed to reach American Bridge’s target voters, including Alpena, Flint, Grand Rapids, Marquette, and Traverse City in Michigan; Erie, Harrisburg, Johnstown, Pittsburgh, Wilkes Barre-Scranton in Pennsylvania; Green Bay, La Crosse-Eau Claire, Wausau in Wisconsin.