When public figures are caught engaging in unethical or illegal behavior, they often try (and fail) to make up for it by engaging in some type of grand gesture to show the public that they’re not alllll bad. By pushing for ethics reform after accepting — and refusing to return — $18,000 in gifts from Star Scientific CEO Jonnie Williams, Cuccinelli is following the PR playbook of disgraced cyclist Lance Armstrong…
SHOT: “Cuccinelli Op-Ed: Why We Need Ethics Reform Now” [Cuccinelli.com, 8/7/12]
CHASER: “Armstrong tried to donate $250,000 to anti-doping agency” [CNN, 1/9/13]
It didn’t work out so well for Lance, either.