Today, American Bridge 21st Century announced a two-week $7.8 million paid media blitz – heavily concentrated in Pennsylvania – to sink Donald Trump’s support with seniors, veterans, and the small-town, rural voters necessary to his reelection effort. The ad campaign includes TV, direct-mail, digital voter education ads, and billboards featuring testimonials from former Trump voters.
The TV spots feature former Trump supporters spotlighting the real-world impact of Trump’s lying and why voters cannot trust him to rebuild an economy that works for all Americans.
Sample of the ads can be view here:
American Bridge is also partnering with Deliver Democracy on a six-figure digital ad campaign to protect Pennsylvania voters from a court ruling that could void tens of thousands of ballots and hand Donald Trump four more years in the White House. While in previous elections mail-in ballots lacking the secondary secrecy envelope were counted, estimates show that nearly 100,000 so-called “naked ballots” could be rejected across the Commonwealth in this election. The ‘It Takes Two’ voter education campaign will target Latinx and Black Pennsylvanians on social media who have requested a mail-in ballot.
“A mismanaged pandemic and an economy in tatters have dramatically underscored the direct line between Donald Trump’s lies and incompetence and the hardship countless millions of Americans are facing every day. American Bridge 21st Century has led the fight in Pennsylvania, Michigan, and Wisconsin to win back as many white working-class, rural and senior voters as possible and we’re redoubling our efforts in Pennsylvania over the next two weeks,” said American Bridge 21st Century President Bradley Beychok. “These substantial new investments across TV, digital, mail and billboards will help to rebuild the Blue Wall, foreclose Donald Trump’s path to 270 electoral votes, and ensure Joe Biden becomes the next President of the United States.”
The buy includes TV reservations in markets designed to reach American Bridge’s target voters, including Alpena, Flint, Grand Rapids, Marquette, and Traverse City in Michigan; Erie, Harrisburg, Johnstown, Pittsburgh, Wilkes Barre-Scranton in Pennsylvania; Green Bay, La Crosse-Eau Claire, Wausau in Wisconsin.