On February 22, The New Republic profiled American Bridge:
But the project is also the test run of a novel idea. American Bridge is the latest invention of David Brock, the apostate conservative journalist turned mercurial liberal activist, and it bears some resemblance to his last project, the Fox News-hounding watchdog Media Matters for America. Media Matters’ signature innovation was using new broadcast-capturing technologies to publicize the incendiary ephemera that used to go unnoticed outside of conservative outlets’ target audience; it was an attempt to tame the partisan noise machine by saddling it with a publicly accountable record.
American Bridge wants to apply the same logic to the 2012 race. The group’s operating theory is that the thousands of hours of footage it has compiled of Republican candidates tacking rightward during the primary can be fashioned into a weapon to wield against them in the general election. The question is whether information technology’s capacity to remember can overcome U.S. politics’ tendency to forget.
Read the full story here. (paywall)