Yesterday, as first reported by The Hill, American Bridge 21st Century announced its new influencer initiative which will “target voters in Georgia, Arizona, and Pennsylvania using influencers and podcasters.”
The program is designed to reach a diverse group of women who have low trust in traditional news sources, but “greater faith in messages delivered from nonpolitical influencers.”
The latest six-figure ad buy features a trio of former Bachelorette contestants who explain the different ways President Biden’s American Rescue Plan and Bipartisan Infrastructure Bill positively impact families, small businesses, and communities across the country.
According to research from American Bridge 21st Century, women make up 74.2% of the Bachelor, Bachelorette, and Bachelor in Paradise audiences, and 55% of women voters in Arizona and Pennsylvania follow influencers. The new program is a part of American Bridge 21st Century’s $100 million paid media campaign geared towards these voters in an effort to educate them on President Biden and congressional Democrats’ record of results ahead of the 2022 midterm elections.
The Hill: Trio of former ‘Bachelorette’ contestants cut pro-Biden ad
By: Judy Kurtz | December 16, 2021
Key Points:
- “Forget the final rose — three former “Bachelorette” contestants are attempting to woo women by cutting a pro-Biden ad running in battleground states ahead of the 2022 midterm elections.”
- “Mike Johnson, Matt Donald and Luke Stone — who all appeared on past seasons of ABC’s longtime dating game show — are featured in the video released Thursday by Democratic super PAC American Bridge 21st Century.”
- “In their ad, the reality TV trio touts President Biden‘s $1.9 trillion American Rescue Plan that Democrats passed in March and the $1 trillion bipartisan infrastructure bill he signed last month.”
- “‘The American Rescue Plan has helped millions of Americans and is still available to help you,’ Johnson, who appeared on ‘Bachelorette’s’ 15th season, says during a testimonial.”
- “‘For all these reasons and more, we want to lend our support to these programs and to what the Biden administration is trying to do for America,’ says Stone, another season 15 “Bachelorette” contestant who once worked at a Washington bar.”
- “‘This is putting Americans first,’ adds ‘Bachelorette’ and ‘Bachelor in Paradise’ alum Donald.”
- “The ‘Bachelorette’ ad is part of a six-figure media program launched by American Bridge 21st Century to target voters in Georgia, Arizona and Pennsylvania using influencers and podcasters, the group said. It stems from a study the super PAC commissioned earlier this year that found that women have ‘low trust from traditional news sources’ but greater faith in messages delivered from nonpolitical influencers.”
- “‘We know that women voters are key — but if we want to prevent 2010, we can’t use the same tired tactics we used in 2010,’ American Bridge 21st Century President Jessica Floyd said in a statement, referencing a Republican wave year.
- “‘We have to meet voters where they are and build trust with them, which requires new and creative strategies to reach the voters who delivered our victories in 2018 and 2020 and who will decide our fate in 2022.’”
Read the full report here.
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Published: Dec 17, 2021 | Last Modified: Dec 21, 2021